Fashion is scrambling to meet the challenge with intricately researched roadmaps and reports that include a raft of plans to increase energy efficiency in supply chains, switch to renewables, invest in material innovation that sidesteps synthetics, ramp up social justice initiatives and address animal cruelty. But, while these efforts are well-meaning, they are pitted against an industry already megalithic in its impact. Most of those 80 to 100 billion items of clothing – a conservative estimate – already end up incinerated or in landfill after just a few wears. The pandemic delivered a blow; now, global fashion sales are on track to pick up momentum to just over 2019 levels, according to McKinsey Fashion Scenarios.
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