"It's been quite a journey," says TV critic and HuffPost's senior culture reporter Candice Frederick. The show's flashbacks work, she argues, "because there's already an understanding of how this story is going to end and unfold. I think that is fairly rare for a series because usually you just wait for a show to get renewed" – but the characters' journeys were clearly planned out. Insider's entertainment reporter, Esme Mazzeo, tells BBC Culture that "the structure and the narrative in This is Us were really unique to me when it first started". Showrunner Fogelman has revealed that he had the whole story, or most of it, planned out from the beginning, saying in an interview last year that: "We know what our plan is. That’s been part of the great benefit of, from the very beginning… allowing us to kind of know our endgame."
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